laustin083
04-14-2010, 12:43 PM
Hello,
One of the most important elements of your email marketing campaign is your promotional message. How to write an effective ezine ad or follow up email message is crucial step of your email marketing campaign? In order to write a good and effective promotional message, you must learn a few tactics of copywriting, because the best written sales letters or ezine ads are a result of good copywriting.
Targeting: Write your message to those people who are interested in your product or service.
Personalizing: Write your message not to the crowd, but to one person and put his or her name in the message. Like "How are you Lucy?". This will be better and more personal than just "Dear Subscriber
Headlines:Write interesting headlines (subject lines). These are seen first. If your headline isn't interesting, your message will be deleted. Make sure that your headline is attractive and eye catching if you want your message to be opened.
Unsubscribe: Give your prospects the opportunity to unsubscribe from your list. If you keep them against their will, you may be accused of spam.
Test and Track:Testing is very important. If you don't track all your campaigns, you'll never know what pulls the profit and what's not.
__________
Email marketing consultant (http://www.touchpointec.com)
One of the most important elements of your email marketing campaign is your promotional message. How to write an effective ezine ad or follow up email message is crucial step of your email marketing campaign? In order to write a good and effective promotional message, you must learn a few tactics of copywriting, because the best written sales letters or ezine ads are a result of good copywriting.
Targeting: Write your message to those people who are interested in your product or service.
Personalizing: Write your message not to the crowd, but to one person and put his or her name in the message. Like "How are you Lucy?". This will be better and more personal than just "Dear Subscriber
Headlines:Write interesting headlines (subject lines). These are seen first. If your headline isn't interesting, your message will be deleted. Make sure that your headline is attractive and eye catching if you want your message to be opened.
Unsubscribe: Give your prospects the opportunity to unsubscribe from your list. If you keep them against their will, you may be accused of spam.
Test and Track:Testing is very important. If you don't track all your campaigns, you'll never know what pulls the profit and what's not.
__________
Email marketing consultant (http://www.touchpointec.com)